Is there room in your community for a Smoothie business? Maybe you live in a senior community; have you thought of providing seniors with healthy smoothies made from your kitchen? Juice bars are popping up in most towns and cities. Their offering is healthy, nutritious, easy to make, fun and very tasty! Fruit & vegetable juices definitely beat most other foods having lower calories, higher vitamin and mineral content and are low in fat. They have been recognized as preventing many types of illnesses caused by our fast food / low nutrition diet. Every fruit and vegetable has its own unique mixture of vitamins and minerals which you can use to make up for many deficiencies in your diet.

Juice on the move – they are great to be consumed on the move in this high pace world in which we live in. With a decent lid and a straw you are unlikely to make a mess either in your office or car. Who has the time to sit down, peel fruit, eat it and then wash your hands?

You can offer supplements in your juice like added Vitamin C, Ginseng, Mint or even Garlic to make your offering even more tempting to the new vitamin popping generation. Why not go the full distance and serve organic fruit and vegetable juices?

Profit margins are good and equipment costs are low. All you need are several juice machines, good quality fruit & vegetables, nice decor and the ability to work hard.

You need to have the right type of footfall though. Find a site that has a lot of younger people passing by. Ideal location would be in walking distance of a large trendy shopping mall and a big complex of offices.

Initial expenses can be high for marketing your new business. You have to let people know you have arrived by sending out emails & doing leaflet drops. Advertise in the local newspaper and radio. Offer free juice to the first thousand customers and people are sure to know that you have arrived!

Try and come up with trendy names for your juices. It might be just pure orange juice to you but how about “Refreshing Orange Bang” for a name? Your apple juice could be called “The Green Devil” whilst carrot juice could possible be named “The Energizer”.

Branding is everything in this business. Choose trendy colors that immediately scream fruit. Use reds, greens & orange in your logo and shop front design. Your slogan should echo the healthy aspects of your products. Possible slogans could include “Crave the taste & Improve your Health” or how about “The Juice that Packs a Healthy Punch”?

Smoothies are not just fruit drinks; they can also be an alternative to a snack or light meal for people who are worried about their expanding waistlines. Add healthy, easy to make sandwiches to complement your nutritious range.

Making fruit juice is easy. The real challenge lies in picking the right site, establishing your brand, building goodwill (and reputation) and generating repeat business.

For the entrepreneur starting out in business, a juice bar can be a fun business with decent profit potential.

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